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This paper argues US manufacturers still fail to identify metrics that predict performance results despite two decades of intensive investment in data-mining applications because indicators with the power to predict complex results must have high information content as well as a high impact on those results. Copyright © 2013 John Wiley & Sons, Ltd.

False promise of big data (PDF)

David Apgar
Founder - Goalscreen

About David Apgar

David has helped entrepreneurs around the world achieve their goals by identifying powerful new drivers of organizational growth. He has advised businesses on best practices at McKinsey and CEB, managed small-business and microfinance funds, and taught at Johns Hopkins and Wharton.

David has a BA from Harvard, an MA from Oxford, and a PhD from Rand's Graduate School. The GoalScreen coaching program and software platform have evolved out of his desire to make it simpler and easier for small businesses and social enterprises to take advantage of the power of assumption testing and impact scoring.

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