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GoalScreen® business coaching helps small businesses systematically find new ways to increase sales and save time and money.
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Are you working harder when you could be working smarter?

GoalScreen® is a simple, easy, and effective platform for lean experimentation. It helps you make sense of your experiments by identifying all of the big bets affecting your business.

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My mission is to help leaders take their businesses on a creative path to a new level, work smarter, or pivot. Most businesses must experiment to find new ways of increasing sales and saving time and money. But we need to identify all of the big bets affecting our business to make sense of our experiments. Reflecting 24 years of experience in strategy consulting, entrepreneurship, writing, teaching, and small-business investing, GoalScreen® coaching helps you find all of the big bets affecting your business by tracking their impact over time.

David Apgar

Founder, GoalScreen<sup>®</sup>

Is your small business making you feel…

  • Powerless because you cannot tell what is driving results?
  • Overwhelmed by the complexity of a business turnaround?
  • Anxious about hitting aggressive goals?
Graph showing cost savings of Sunbank Solar water heaters

How GoalScreen® works

One

In your first session, you and your coach set down two things:

  • Your target for a critical business goal like sales or cash flow
  • Your big bets — which features and activities you think matter most and the sales or cash flow impact of each

Two

Each subsequent session reassesses the sales or cash flow impact of your big bets and potential impact of new ones to help you determine:

  • Where to focus time and resources right now
  • When to pivot

Three

After 90 days, you will have:

  • A proven plan to increase sales and save time and money
  • A simple big-bets business model that predicts results
  • Unique data on volatility drivers for lenders and investors
  • Most users report double-digit year-on-year sales growth
GET A FREE EVALUATION

Get the insight you need to succeed

Lean experimentation is a powerful way to find out what really drives your business and the GoalScreen® platform is the simplest way to put it to work for you.

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Hit aggressive goals by finding out which of your ideas are really driving results

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Work smarter by finding hidden drivers of your business that can save time and money

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Use your results to find your best strategy

GET A FREE EVALUATION

Success Story…

Binta Shuaibu has pivoted her fashion company Vintage Colette to insulate it from a local economic downturn over the eight months she and I have been using the GoalScreen® process to test and revise her strategy.

At the beginning of the process, economic conditions could depress monthly sales by as much as two thirds. She found that a focus on sales partnerships and special sales events limited the downside potential impact of the economy to less than a third, and she is now using the GoalScreen® process to test the effectiveness of social media sales and learn what drives it.

Binta Shuaibu
Owner – Vintage Colette

GoalScreen® FAQ

What is unique about the GoalScreen process?
The GoalScreen process uses your assumptions to calculate what outcome you should have expected given how the most important elements of your plan — the most important drivers of results that you have identified — turned out. That lets the GoalScreen algorithm show not just how well you implemented the plan but how valid the plan is. In other words, GoalScreen shows not just how hard you’re working but also how to work smarter.
How do I find new initiatives to drive business results?
Most entrepreneurs have too many ideas — not too few. The challenge is finding which ones have the highest impact. The GoalScreen process offers the fastest and easiest way to test those ideas using near-term results in the context of other things that have high impact.
What if my assumptions are wrong?
The GoalScreen process corrects assumptions every time new results come in. Over time, those results shape every assumption on a GoalScreen scorecard and enable them to predict results given any implementation scenario.
How long does it take the GoalScreen process to correct assumptions?
The predictive and explanatory power of the assumptions on a GoalScreen scorecard improves significantly after as few as six sessions. This is because the GoalScreen process focuses on just a handful of high-impact drivers of results, so there are only handful of impact assumptions that may need revision.
Which assumptions matter?
The GoalScreen process focuses on your assumptions about the impact on your results of the things that drive progress most strongly toward the goals that are most important to you.
How do I make impact assumptions?
To make an assumption about the impact of an initiative, activity, or other driver on progress toward a goal, compare your likely progress toward the goal if all goes as expected with your likely progress in a worst (or best) case for the driver, whether it’s implementation of an initiative, achievement of a standard, or the outcome of a risk factor.

David Apgar
Founder - Goalscreen®

About David Apgar

David has helped entrepreneurs around the world achieve their goals by identifying powerful new drivers of organizational growth. He has advised businesses on best practices at McKinsey and CEB, managed small-business and microfinance funds, and taught at Johns Hopkins and Wharton.

David has a BA from Harvard, an MA from Oxford, and a PhD from Rand's Graduate School. The GoalScreen® coaching program and software platform have evolved out of his desire to make it simpler and easier for small businesses and social enterprises to take advantage of the power of assumption testing and impact scoring.

GoalScreen® Pricing

All prices are monthly recurring and you can quit any time but we ask that new clients commit to at least six sessions to allow the assumption self-correction process to give you a more accurate picture of what really drives your business outcomes and by how much.

Essential

GoalScreen® Coaching

$150mo

Monthly one-hour GoalScreen® coaching sessions that include:

  Gap analysis of latest results showing impact of key initiatives and best path forward

  Updated guidance on resource allocation and launch of new initiatives

  Update of goals and assumptions

  Free access to Targeted GoalScreen® software service ($25/mo value)

  Resource allocation re-optimization

  Strategy development

  New initiative design

  Ongoing testing of key employee priorities and realignment with enterprise goals and assumptions

PURCHASE

Accelerated

GoalScreen® Coaching

$325mo

Biweekly one-hour GoalScreen® coaching sessions that include:

  Gap analysis of latest results showing impact of key initiatives and best path forward

  Updated guidance on resource allocation and launch of new initiatives

  Update of goals and assumptions

  Free access to Targeted GoalScreen® software service ($25/mo value)

  Resource allocation re-optimization

  Strategy development

  New initiative design

  Ongoing testing of key employee priorities and realignment with enterprise goals and assumptions

PURCHASE

Enterprise

GoalScreen® Consulting

$2600mo

Weekly half-day GoalScreen® consulting that includes:

  Gap analysis of latest results showing impact of key initiatives and best path forward

  Updated guidance on resource allocation and launch of new initiatives

  Update of goals and assumptions

  Free access to Targeted GoalScreen® software service ($25/mo value)

  Resource allocation re-optimization

  Strategy development

  New initiative design

  Ongoing testing of key employee priorities and realignment with enterprise goals and assumptions

PURCHASE

Ready to see if GoalScreen® coaching is a good fit for you and your small business?

GET A FREE EVALUATION

Questions?

GoalScreen® HQ is in Santa Cruz, CA 95060 | +1 (831) 824 4273 | [email protected] | TERMS

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