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GoalScreen® finds what makes your results grow, stall, or swing around Learn MoreContact UsAre you working harder when you could be working smarter?
Missed goals mean you haven’t pinned down what drives your business results
GoalScreen® finds the key hidden driver of your business
- Test the impact of more and more specific drivers on your business until you find the combination of features and activities that let you predict results
- All without wasting time on new measurement and data systems for metrics that don’t work
How GoalScreen® works
Start of period
- Set a one- or two-week target for your customer pipeline, sales, cash flow, or other goal
- List the two or three biggest bets you’re making — the drivers like features and marketing activities you think matter most
- Estimate or guess the impact of best- or worst-case progress for each bet over the next week or so on your target
End of period
- Enter your actual result against your target
- Rate the progress for each bet on a scale of worst case, disappointing, okay, good, or best case
- GoalScreen® recommends which bet is having more impact than you thought, which ones you should drop, and whether you should test new ones
After six periods
- You should have a unique north-star metric with strong predictive power for the next phase of your business or project
- In a randomized control trial with 30-40 startups, sales growth of GoalScreen® users was 38 percentage points higher than a control group’s over a year
Success Story…
Binta Shuaibu has pivoted her fashion company Vintage Colette to insulate it from a local economic downturn over the eight months she and I have been using the GoalScreen® process to test and revise her strategy.
At the beginning of the process, economic conditions could depress monthly sales by as much as two thirds. She found that a focus on sales partnerships and special sales events limited the downside potential impact of the economy to less than a third, and she is now using the GoalScreen® process to test the effectiveness of social media sales and learn what drives it.
Owner – Vintage Colette
David Apgar
Founder - Goalscreen®
About David Apgar
David has helped entrepreneurs around the world achieve their goals by identifying powerful new drivers of organizational growth. He has advised businesses on best practices at McKinsey and CEB, managed small-business and microfinance funds, and taught at Johns Hopkins and Wharton.
GoalScreen® Pricing
Three months
Unlimited use
$25
